OUR STORY, HIS LEGACY

9 Lives Records

Located in a century-old residence in historic Ashland, Kentucky, 9 Lives Records was born from a simple but powerful necessity: to give independent artists a real way to share their music with the world. Founded by Gary Kesling, the label began as an extension of his lifelong passion for recording and nurturing talent. Every songwriter and musician carries the same dream — to connect with listeners through heartfelt songs that mean something. Gary believed in that dream deeply, and he built 9 Lives Records to make it possible for as many artists as possible. Through years of determination, the label secured worldwide distribution through The Orchard (a Sony Music partner) and earned full membership in the RIAA — milestones that opened doors for independent voices to reach global audiences. Today, 9 Lives Records is home to a diverse family of artists from across the United States and beyond, spanning country, bluegrass, rock, gospel, and more. Together, we’ve surpassed 30 million streams, downloads, and sales worldwide — proof that authentic music still finds its way to the people who need it most. After Gary’s passing, the label continues in his honor: reborn, resilient, and committed to the same mission — giving artists a chance and helping their stories be heard. We remain a community-first indie label: open to submissions from all genres, dedicated to artist ownership, and driven by the belief that great music deserves a home.

Thank you for visiting. Explore our artists, stream the releases, and join the family.9 Lives Records
Ashland, Kentucky
© 2026